On Thursday, Cargo expanded its accessibility, announcing a deal with Venmo, the mobile payment service beloved by the millennial set. Earlier this year, Venmo began working with merchants including GrubHub and Uber to let consumers transact with merchants.
Cargo, the startup that helps ridesharing drivers earn money by bringing the convenience store into their vehicles, has raised $22 million in a Series A round led by Founders Fund.
If you’re a passenger in an Uber with a Cargo box, you might find good old Pringles, but you can also find an Rx Bar. The concept offers a new distribution strategy to the upstarts whose conscious sourcing and brand storytelling appeal to label-watching millennials. Those same millennials use Uber.
In-car commerce startup Cargo has raised $22.5 million in a series A round of funding led by Peter Thiel’s Founders Fund, with participation from Coatue Management, Aquiline Technology Growth, CRCM Ventures, Rosecliff Ventures, Kellogg’s Eighteen94 capital, RiverPark Ventures, and a series of notable individual investors, including Zynga founder Mark Pincus and Def Jam Records’ CEO Paul Rosenberg.
Cargo is said to be beginning to look beyond ride-hail, first by quietly experimenting with home-sharing hosts.Cargo, a startup that provides ride-hailing drivers with snack boxes and other items passengers can purchase, raised $22 million in Series A funding at a valuation just south of $100 million. Founders Fund led, and was joined by Coatue Management, Aquiline Technology Growth, and a number of entertainment executives also participating.
Uber drivers could soon offer you an energy bar or phone charger during your ride.
The ride-hailing giant announced on Thursday that it's partnering with in-car commerce startup Cargo to let riders purchase items while they're on the go.
For now, it's only available for drivers in Los Angeles and San Francisco.
In its quest to help drivers make more money on the job, Uber has inked a deal with Cargo, a startup that provides ride-hailing drivers with boxes of snacks and items passengers can purchase.
The bottom line: Earnings are drivers' top priority, so it's in Uber's best interest to help them earn more. In turn, this can motivate drivers to work more hours, which benefits Uber (and it doesn't have to fund these incentives itself).
Today, it was revealed via a press release that Uber and in-car commerce provider Cargo have struck a global partnership that will "delight riders with snacks, beverages, electronics, and beauty products while on a trip." Essentially, Cargo will provide drivers with boxes filled with the aforementioned products that can be strapped onto armrests. When a rider enters the car they can simply scan the barcode on the top of the box with their phones to see what's inside. About 30% of the box's content will be free samples that brands have paid Cargo to distribute, while the remaining offerings will only run riders a few bucks on average.
Ever hop in an Uber and realize you totally forgot to bring your headphones, phone charger, or a snack? Your driver may be able to help.
Some drivers already offer things like water or gum to passengers on their own dime. But Uber today announced it's partnering with a company called Cargo to let drivers offer riders free samples and items for purchase. Drivers in San Francisco and Los Angeles can get a free Cargo box filled with snacks, small electronic accessories, personal care items, energy, and beauty products to place in the center console of their vehicles.
Don't be surprised if you get a sales pitch the next time you step into an Uber car. The ridesharing service has formed a partnership with Cargo to give drivers free boxes full of goods they can sell to passengers through a mobile app, ranging from snacks to phone chargers -- if you didn't get a bite to eat before leaving for the airport, you won't have to wait to get your fix. Drivers in Los Angeles and San Francisco can pick up the boxes today at Uber's support centers (known as Greenlight Hubs), and there are plans to expand to other cities with Cargo service (including New York City, Atlanta and Dallas).
In case you haven’t noticed, Uber’s been busy. They just launched new pickup features that make it so you never have to call your driver again, they’re going to let you rent scooters through the app, and you can now use Venmo to pay for your ride. The latest? The company’s adding one more way for you to spend that Venmo balance: at an in-car vending machine.