Cargo Systems Launches A Premium In-car Service For Rideshare Drivers And Passengers


Rideshare drivers earn more money by using Cargo’s turnkey service to provide the products passengers want most in their car.

New York, NY – June 6, 2017 – There’s a new retail technology startup taking your rideshare experience to the next level - meet Cargo. Cargo was founded in 2016 by Jeff Cripe, a former Birchbox eCommerce team member, and Jasper Wheeler, an Industrial Designer with dozens of consumer products in market. Their mission is to create a premium and connected ride experience while helping drivers earn more money. Cargo’s foray into developing the in car experience starts with working directly with rideshare drivers and brand partners to distribute a variety of products to passengers in car. Snacks, electronics, energy, beauty, and personal care products are now at riders’ fingertips. Cargo launched in New York City, Boston, and Chicago and will expand to new cities as early as this Fall.

Cargo is approved by Uber, Lyft and Via, and is one of only several companies to whom Uber has given access to its Driver API. Cargo’s advisory board includes John Moura, a top-rated Lyft driver and former Lyft Marketing Lead, Mark Joseph, CEO and Vice Chairman America’s largest multi-modal transportation company Transdev, Atif Rafiq, Volvo’s Chief Digital Officer, and Alisyn Malek, former head of General Motor’s Innovation Pipeline and an Investor at GM Ventures. Cargo is a Techstars alumnus, venture backed by Techstars Ventures, Fontinalis Partners, Detroit Venture Partners, Rosecliff Capital, and Bleu Capital, among others.

Cargo provides drivers with a completely free turnkey solution that quickly transforms their vehicle into a retailer on wheels. Riders view products in Cargo’s in-car custom display and place orders on their own mobile device, without ever having to download an app. Cargo’s proprietary inventory management system, designed by Birchbox’s former logistics software engineer, tracks drivers’ sales in real time and automatically replenishes drivers with products by shipping directly to drivers’ homes.

Driver churn is a top concern for rideshare companies as drivers jump ship or leave the profession due declining earnings. An article published by The Information in April 2017 cites only 3% of drivers who sign up remain active one year later. With Cargo, drivers earn additional income that can reduce their likelihood to churn, not to mention higher ratings and the goodwill of their passengers.

“I’ve noticed consistent higher ratings from the passengers who receive free items. I’m making an extra $20-$50 a week, often more, that I didn’t have before Cargo. I’ve used this money to treat myself to things I wouldn’t normally buy.” Qas,, Rideshare Driver using Cargo, said.

While driver partners are the heart of Cargo’s business, consumers and brands experience big benefits too. Cargo answers to consumers’ increasing expectation of real time fulfillment of goods and services by connecting them with the brands and products they want in their moment of need.

“When passengers see the box, they get super excited. It’s been a great way to engage with riders and start a conversation. Passenger are really surprised and excited when they realize they can get some items free.The sales process goes smooth and is extremely easy! The passengers handle everything through their phone and wait till the end of the ride to receive their product.” Qas said.

Cargo is building a new in-car distribution channel with a mobile eCommerce platform that allows brands seamlessly integrate the in-car experience into their existing omnichannel strategy. In addition to connecting brands with consumers in transit, Cargo’s mobile platform allows brands to creatively engage with riders who try their products in car to drive traffic to retailers’ eCommerce and brand sites as well as traditional brick and mortar stores. Cargo is the exclusive in-car distributor for Kellogg’s, Mars-Wrigley, Michel et Augustin, and Emergency Stain Rescue, and is expanding into new categories like electronics, health, and beauty.