Posts tagged Mobile Marketer
Uber strikes exclusive deal with Cargo on in-car commerce

Partnering with Uber solves two problems for Cargo: It helps the startup reach drivers directly and gives it an endorsement by a well-known ride-hailing company. Some drivers may have been wary that Uber or Lyft wouldn't approve of their in-car side sales, but now it'll be easier for the Cargo to reach drivers through the exclusive deal. Currently, customers request and pay for the items through Cargo's mobile site, but it's not a stretch to see how Uber could one day integrate a Cargo purchasing functionality into its core app, which would likely lead to higher adoption by riders and more sales.

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